A View from the TopLine

Scheduling Appointments using Calendly – a Great Productivity Tool!

Do you have to schedule several appointments daily? Do your appointments sometimes involve internal resources? Are you constantly sending multiple emails with date and time options for meetings to your contacts? Are you looking to reduce the amount of time you spend scheduling appointments? If any of these scenarios sound familiar to you, you may want to consider using Calendly!  A FREE scheduling tool.

How CRM, Marketing Automation, and Business Analytics can Boost your Customer Experience and Bottom Line

Many businesses have some level of understanding regarding the relationship between a positive customer experience and a successful organization. How different businesses measure, record, and track customer experiences can vary widely. From direct feedback stored in a database or Excel spreadsheet to automated emails and surveys, everyone seems to have their own method.

Revenue Operations: A Growth Driver

Revenue operations is an increasingly popular department for B2B teams, so what is it? Revenue Operations (or RevOps) is aligning all revenue-generating teams under one leader. This leader is not only responsible for the sales, marketing, and customer service teams, but also the success metrics for these teams and the systems that support these functions.

Email Marketing Do’s and Don’ts

Do you remember a time when we didn’t have email? Being able to converse without making a phone call truly changed how we communicate. Now, it’s not only an essential part of life but every business today. While it seems easy enough – words, pictures, links – there are still fundamental mistakes people are making to this day.

Confirmation Dialogs in Dynamics 365

Do you have multiple forms in Dynamics 365 that you would like to easily switch to by simply selecting a button? What about having someone answer a question by selecting a prompt?

If your response is “yes” to either of these scenarios, look no further than confirmation dialog boxes inside of Microsoft Dynamics 365. A selection window in Dynamics 365 can be customized so you can perform different actions with it.

HubSpot Marketing Basics: Segmentation and Lists

Strategic segmentation is a foundational element in any successful marketing campaign. Delivering the right message to your audience at the right time will help turn leads into customers and will increase long-term customer loyalty.

In digital marketing, the technical definition of segmentation is the separation of your leads and customers into groups based on shared traits (e.g., personality, interests, habits) and factors (like demographics, industry, income).

Some core benefits of segmentation include:

Learning about your customers on a deeper level so you can tailor content to their specific needs and challenges.

Creating a List in HubSpot Marketing

HubSpot’s Marketing Hub is an impressive platform with a variety of features to help your marketing team bring in new leads and manage relationships. To make the most of this tool, it’s important to have your target audiences well-defined. I previously explained segmenting audiences using lists in a different article, but today I wanted to show you the simple process of creating these lists, so that you can communicate with relevant and personalized content.

Understanding and Improving Your Sales Engagement

The term “sales engagement” has become increasingly popular among sales leaders across a wide array of industries. But what exactly does the term “sales engagement” entail? It may be simpler than you think.

On the surface, sales engagement refers to the interactions between a salesperson and a prospect.

Questions to Ask Before Selecting a Digital Marketing Tool

TopLine Results has been helping companies select digital marketing software for over ten years. From HubSpot to MailChimp, we’ve evaluated a wide range of software to help their businesses better communicate with customers and prospects. However, the most common problem we see our customers face when selecting the right tools for their job, is that they are just not sure where to start or what their needs truly are.

What is SEO? Why is it Important for Your Website?

Today, technology plays a fundamental role in a business’s marketing strategy. Whether it's social media posts, ads on TV, or promotions over email. As soon as someone is exposed to your product or service the next step is navigating to your website.