Relationship-Driven Technology
Nerd Alerts 2023 Information Coming Soon
Aligning Your Go-To-Market Teams for Success
Wednesday, November 16th, 2022
12 PM CST
TopLine Results Coporation
N28W23000 Roundy Drive
Pewaukee, WI 53072
Did you know that sales–marketing misalignment costs businesses $1 trillion annually? How much might it be costing your organization? During this session of Nerd Alerts, we will review a framework for improving alignment between these go-to-market teams. They include:
- A common definition of your customer
- Shared success metrics
- A clear understanding of processes – especially hand-offs between marketing and sales
- A shared technology platform (CRM and digital marketing automation) for tracking results
Meet the Nerds
We love technology and don’t care who knows it. We are data geeks who spend our
nights reading about the latetst innovations to share with you!
Fred Varin
Melanie Varin
Doreen Bridges
Dan Boehm
Tom Duwe
Jennifer Scheidegger
Cyrus Schackel
Michael Olson