As we begin returning to normal, many businesses are starting to look at getting back to tradeshows as a means of lead generation. The tradeshow industry was quickly changed in 2020 with many events going virtual or being cancelled. As we all look forward to walking the floor, there are some steps you should take to be prepared for your upcoming tradeshow season.

[Pewaukee, WI]— TopLine Results Corporation, a customer relationship management (CRM) consulting firm based in Pewaukee, Wisconsin, is announcing the sale of the rights to their Act! add-on products to the Keystroke Group. These products include TopLine Dash, TopLine Designer, and TopLine Alerts.

Technology. “Can’t live with it, can’t live without it,” as they say. Technology is such an important part of our daily lives, both personally and in the workplace. Businesses are continuing to operate more and more through use of the internet and technology, whether it’s with internal databases, web meetings, or anything in between.

With 2020 ending, many take time to reflect on the events of the past year and how it shaped them. Here at TopLine Results, we’re looking to the future, while also embracing how thankful we are for what we have. That is why we are looking to get 2021 started off right with a beginning-of-the-year food drive (starting immediately)!

From now through January 15th, 2021, TopLine Results will be accepting donations of non-perishable food items.

Email marketing is an inexpensive way to communicate with your customers and prospects. Sometimes TopLine Results is contacted by clients when they believe their email messages are no longer getting to the appropriate inboxes. Emails may be getting sent to junk folders or not getting through at all.

Microsoft is running a special pricing promotion for new customers! If you are looking to begin your CRM journey or are ready for a refresh to your existing system, take the plunge with Dynamics 365 Sales or Customer Service licensing. The offer includes the first four months free on your annual subscription of the Professional option for new customers.

Need to send the same email to multiple recipients at the same time? The “Mass Email” feature in Zoho CRM helps you streamline your communication workflow by allowing you to send the same email to multiple contacts in one action. Using this feature, an individual email is sent to each contact or lead, which means that each recipient sees only their own email address in the ‘To’ address.

In our previous article in this series, we examined how to create an email template within Zoho CRM for consistent and quick communication. In this article, we will examine how to use merge fields to personalize email templates.

In sales and marketing communications, personalization is the processes of leveraging information you have in your database to create content that feels more relevant and personal to each prospect or customer.