A View from the TopLine

Grow Your Business with Google Business Profile

Are you a business owner looking to increase your online presence and attract potential clients without spending a ton of money on digital ads? Look no further than Google Business Profile, previously known as Google My Business. In today's digital age, having a strong online presence is crucial for a business's success.

Do you have waste in your sales process?

If you know anything about Lean manufacturing, you are probably aware of the seven types of waste (or “7 Muda”).


Sales processes often have their own versions of waste, and I submit there’s a LOT of it! If you have ever been on a sales team, I bet you know what I mean.

How to Use Google Analytics for Your Social Content Strategy

What is Google Analytics?
Google Analytics is a powerful tool that collects data from your website and apps to create reports that provide insight into your business. Its main purpose relates directly to your website. However, you can utilize your Google Analytics metrics to help create your social media content strategy.

Hacking Dynamics 365: Timeline Controls That Boost Your Experience

Hey, Dynamics 365 enthusiasts! Let's face it, managing customer engagements is thrilling, but the sheer multitude of activity types lining up on your timeline is not exactly a party.

In this blog, we're diving deep into the world of customization, exploring how you can transform your Dynamics 365 Customer Engagement experience.

Getting Started with Texting for Your Business

We all have received text messages from our favorite retailers for the last couple of years. We get texts about the latest promotional code or a new release. Texting is starting to transfer from business-to-consumer (B2C) relationships to more business-to-business (B2B) communications.

Your Best RevOps Platform: Your CRM!

The global revenue operations (RevOps) platform market size in 2023 is over $3.5 billion. By the end of 2033, that same market is expected to exceed $18B, according to a recent study by Future Market Insights. The current market represents only about 5% of the customer relationship management (CRM) market.

Lead Scoring – How to Do It Effectively

What is Lead Scoring?
It is a method of ranking sales leads based on a prospect’s level of engagement and readiness to buy. It helps marketing and sales professionals identify how active each prospective customer is in the buying process to guide the correct follow-up.