Important vs. Urgent. How do you decide? According to Dictionary.com, Important means of great significance or consequence, while urgent means compelling or requiring immediate action. Both demand your attention.
Here are some examples of each:
Meeting a crucial deadline for a key opportunity
Dealing with a critical HR issue
Responding to false online claims
Developing your strategic plan
Identifying your quarterly goals
Developing (or updating) the incentive plan for your commercial team
One may argue, and rightfully so, that some items are both urgent and important.