Attending trade shows is an excellent way to generate leads and build relationships with potential customers. However, the real work begins after the event is over. It's essential to follow up with your leads promptly and effectively to turn them into deals.

A trade show is an event that brings together different vendors and business representatives from specific industries to promote their products and services. It is also a great place to network with other professionals and learn what’s upcoming and trending to stay ahead of competition.

TopLine Results is a small business, but the impact on employees and customers is huge. Our vision is to create delight through imaginative solutions that solve real challenges and deliver tangible results. For over 20 years, TopLine has been supporting organizations with customer relationship management (CRM) systems, digital marketing platforms and expertise, and process consulting.

Cold calling is hard, but it can be effective if you do the right research upfront. Make sure to check these 3 factors before picking up the phone – the company, the contact, and the CRM. It is important to find this information beforehand.  The more you know about a potential client, the greater chance you have of showcasing your value to them.