Past Events

Webinar

Align Sales and Marketing Teams

January 15 2021

Teams that are united and working together to achieve their goals consistently outperform teams that are not aligned. Join Melanie Varin, COO, and Jennifer Scheidegger, Senior CRM and Digital Marketing Consultant, to learn why sales and marketing alignment is important and how to drive action and ROI.

Presenters:

Melanie Varin, COO and Jennifer Scheidegger, Developer

Webinar

Keeping up with Social Media

December 8 2020

Join us for this business- focused conversation about the ever-changing world of social media. How has social media changed during the past 5 years, and what social media platform should you consider for your business in 2020 and 2021? Additionally, learn about tools you can use to help you manage your social media content calendar and posting.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP




Webinar

Build Emails that get Results

April 15 2020

Marketing combines creativity and technical skills. Using best email practices and a little ingenuity, we'll show you how to build an effective email sure to generate opens and clicks in a marketing solution that is both user-friendly and affordable.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP

Webinar

Remote Sales Best Practices

April 29 2020

Help your business adapt to the "new normal" and get results! Learn our proven strategies for developing and retaining customers. Topics presented via a live demo in Zoho CRM, but can be applied to any CRM database. Emphasis on forecasting and performance measurement.


Presenter:
Fred Varin, President




Webinar

Nurture Relationships with Marketing Automation

May 20 2020

Now is the time to lean on digital and email marketing for lead generation, especially if events and tradeshows are a part of your normal lead generation strategy. Learn best practices that can be applied to any email or digital marketing tool you currently use.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP

Webinar

Thrive with KPIs and Reporting During a Downturn

June 19 2020

This presentation is designed to help you build Key Performance Indicators (KPIs) to help your business thrive during a recession. Learn how to create data visualization tools with Microsoft PowerBI to drive action. Get a list of reports and dashboards you should consider monitoring.

Presenters:

Fred Varin, President and Cyrus Schackel




Webinar

Marketing Metrics

September 15 2020

Learn how you can leverage marketing metrics from email campaigns, social media and your website to increase leads and drive sales results. Gain insight into what metrics actually matter and how you can use marketing data to create marketing lists and lead sources.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP

Webinar

Clean and Validate your Data

November 10 2020

Learn about the tools we use to clean-up data in databases, validate old email lists and search out bad data in your database.

Featured Tools: Microsoft Excel, Microsoft Dynamics 365, Email Validation Service & Address Validation Service.

Presenter:

Dan Boehm, CIO