A View from the TopLine

Teams Chat in Dynamics 365

Microsoft Dynamics is quickly becoming the integrated system that many businesses have been wanting for years. If you use Microsoft Dynamics for your CRM and Microsoft Teams for instant messaging, then here’s a new feature that will really help your productivity.

Five Tips to Tidy Up Your CRM Database

Marie Kondo is well known for her advice on “tidying up”. She focuses on decluttering and organizing closets, bookshelves, and homes. Some of her concepts can also apply to data management and data quality. While we may have to keep data that doesn’t necessarily “bring us joy”, we certainly don’t want to keep data that is inaccurate or no longer useful.

Automating Marketing Activities . . . Where to Start!

At TopLine Results we have helped many businesses automate sales follow-ups, lead nurture programs, and customer satisfaction surveys. Making something “simple” usually takes several steps, reviews, and tests. Below are four specific questions you should ask and define before considering automating a process.

Monitor your company’s direction and strategy.

Metrics are important in any workplace. They help us set goals, measure success, and keep a team on track in any industry. At TopLine Results, we have several methods for monitoring our direction and ensuring our efforts are invested in areas where they will have the biggest impact.

Marketing Attribution Reporting

Have you ever wondered whether your marketing efforts were making a difference? I have. I write a newsletter 6-8 times a year, and I’m questioning if this is a good use of my time. Are my efforts moving the needle, so that prospects and clients are meaningfully engaging with TopLine Results?

This is where marketing attribution reports can provide significant insight.

Zoho CRM: When to use List Views vs Reports

Good decisions are often based on good information. Knowing the right metrics and information can allow you to better understand your business’ strengths and weaknesses and provide insights into key datasets that will help you work more efficiently and effectively.

Problems Hiring? Check Your Online Presence

It is no secret that we are currently in one of the most competitive hiring markets across the country and across industries. As you drive down the street hiring signs are posted and many have turned from hiring signs to sign-on bonus signs. Potential employment candidates are taking their searches to the web to look for reviews, company culture, job descriptions, and more.

Zoho Layout Rules for Hiding and Showing Fields

Sometimes the information we wish to track in our CRM database may vary or expand based on key criteria we record. For example, if we have a dropdown field with a list of options, and one of the options is “Other”, we may want to have a text field to further describe what “Other” means.

How Effective is Your Website?

Do you know how well your website is working for you? Are you getting the leads you think you should be getting from your website? Are your key words working for you? How does your website compare with your competition?

Managing a website can be a full-time job, but there are several tricks to making it work as well as you want it to.