As digital marketers, we unify the creative and the analytical worlds. While getting wrapped up in the creative aspect of marketing is easy, metrics and reports are the foundation for supporting, elevating, and calculating your ROI for all marketing campaigns.

Are you a business owner looking to increase your online presence and attract potential clients without spending a ton of money on digital ads? Look no further than Google Business Profile, previously known as Google My Business. In today's digital age, having a strong online presence is crucial for a business's success.

What is Google Analytics?
Google Analytics is a powerful tool that collects data from your website and apps to create reports that provide insight into your business. Its main purpose relates directly to your website. However, you can utilize your Google Analytics metrics to help create your social media content strategy.

Zoho Social is elevating its platform! With multiple functions that help you become a social media master, there’s one function you may have overlooked that can help you save time! What’s the function you ask? Well, hashtag groups, of course! However, before we dive into how amazing this tool is, let's backtrack to what a hashtag is.

Email templates have become a staple for digital marketing. While lots of people know that you need to have a branded look for scheduled content such as events and newsletters, not everyone knows that you should have email templates for all your communications with customers/your audience.

Step aside opens, clicks are king! With all the new technology being created and protection software becoming vital to anyone who uses email, sadly, the ability to rely on opens isn’t as realistic as it used to be. How many times have you opened an email and just deleted it without a second look? How about when you open an email, scroll quickly down, and move on? As marketers, how can we tell when someone opens and looks at our message vs.

Never stop learning. The world is ever-evolving and changing – especially the business world.  Every day people are working toward creating new solutions, brainstorming strategies, building new companies, and making new inventions.  The marketing world alone is a different place than when I graduated college and it’s just going to keep evolving in the years to come.

Video is taking over social media!  Or better yet, it’s probably more accurate to say it already has! While videos have always been part of marketing, the type of video that is currently making waves in the marketing world is different than it’s been in the past.

Social media is something most of us have used, but it can be overwhelming at times. Posting on your personal account is different than maintaining a social presence for your business. Business-to-business social media marketing can be confusing when it comes to where to begin and what practices are most important.

Do you remember a time when we didn’t have email? Being able to converse without making a phone call truly changed how we communicate. Now, it’s not only an essential part of life but every business today. While it seems easy enough – words, pictures, links – there are still fundamental mistakes people are making to this day.