Social media is something most of us have used, but it can be overwhelming at times. Posting on your personal account is different than maintaining a social presence for your business. Business-to-business social media marketing can be confusing when it comes to where to begin and what practices are most important.

Do you remember a time when we didn’t have email? Being able to converse without making a phone call truly changed how we communicate. Now, it’s not only an essential part of life but every business today. While it seems easy enough – words, pictures, links – there are still fundamental mistakes people are making to this day.