Never stop learning. The world is ever-evolving and changing – especially the business world.  Every day people are working toward creating new solutions, brainstorming strategies, building new companies, and making new inventions.  The marketing world alone is a different place than when I graduated college and it’s just going to keep evolving in the years to come.

Video is taking over social media!  Or better yet, it’s probably more accurate to say it already has! While videos have always been part of marketing, the type of video that is currently making waves in the marketing world is different than it’s been in the past.

Social media is something most of us have used, but it can be overwhelming at times. Posting on your personal account is different than maintaining a social presence for your business. Business-to-business social media marketing can be confusing when it comes to where to begin and what practices are most important.

Do you remember a time when we didn’t have email? Being able to converse without making a phone call truly changed how we communicate. Now, it’s not only an essential part of life but every business today. While it seems easy enough – words, pictures, links – there are still fundamental mistakes people are making to this day.