Melanie has over 30+ years of experience leading Fortune 100+ sales and marketing teams to success. After joining TopLine Results she found her go-to-marketing alignment strategies could be scaled to spark success for all different sized businesses.
Ignite Topline Growth is written in the same style as Patrick Lencioni’s business books. It starts with a business fable that demonstrates the problem of misalignment and then addresses it.
Melanie R. Varin spent many years leading marketing teams for large Fortune 100+ companies. Once she became a national sales leader, her perspective on marketing changed significantly. She made marketing and sales modifications that drove better alignment and was amazed with the results. She developed a passion for Go-To-Market (GTM) alignment and loves to share the value and benefits of alignment (i.e., Revenue Operations) with other business leaders and her clients at TopLine Results Corporation, the business she co-owns with her life partner, Fred Varin.