is the innovative business book by Melanie Varin that unlocks the most powerful “secret sauce” for your sales, marketing and customer teams to spark success for your business.
NOW AVAILABLE ON AMAZON & APPLE BOOKS
Melanie has over 30+ years of experience leading Fortune 100+ sales and marketing teams to success. After joining TopLine Results she found her go-to-marketing alignment strategies could be scaled to spark success for all different sized businesses.
Ignite Topline Growth is written in the same style as Patrick Lencioni’s business books. It starts with a business fable that demonstrates the problem of misalignment and then addresses it.
Following the fable are practical “how tos” for addressing misalignment challenges and beginning your Revenue Operations journey to set your team up for growth.
Ignite Topline Growth will be available for purchase in early 2023, through Amazon and other online retailers. Get on the waitlist for Ignite Topline Growth and we will notify you when it is available.
“This book successfully explains the importance of shared priorities of a business and the potential of results and success when there is alignment of Sales, Marketing, and Go-to-Market teams. It provides good examples of working together toward the same goal.”
Beverly Goldberg, Vice President - Florsheim Shoe Co.,
Division of Weyco Group, Inc.
Melanie R. Varin spent many years leading marketing teams for large Fortune 100+ companies. Once she became a national sales leader, her perspective on marketing changed significantly. She made marketing and sales modifications that drove better alignment and was amazed with the results. She developed a passion for Go-To-Market (GTM) alignment and loves to share the value and benefits of alignment (i.e., Revenue Operations) with other business leaders and her clients at TopLine Results Corporation, the business she co-owns with her life partner, Fred Varin.