Strategic segmentation is a foundational element in any successful marketing campaign. Delivering the right message to your audience at the right time will help turn leads into customers and will increase long-term customer loyalty.
In digital marketing, the technical definition of segmentation is the separation of your leads and customers into groups based on shared traits (e.g., personality, interests, habits) and factors (like demographics, industry, income).
Some core benefits of segmentation include:
Learning about your customers on a deeper level so you can tailor content to their specific needs and challenges.