If you are not consistently using UTM tracking in your marketing campaigns, it’s a great place to start because businesses thrive when they lead with data-driven decision-making.

This is especially true in the ever-evolving landscape of digital marketing as the number of channels we can use to reach customers seems to grow exponentially.

Does your organization leverage any software integrations, or do you have systems you may consider integrating in the future?  

Most organizations depend on at least one, if not multiple, integrations between various sales, marketing, enterprise resource planning (ERP), and financial systems.

Email marketing requires your time, your effort, and your money.  Like anything else that requires such precious resources, you need to know if your emails are producing results.  As a digital marketer, analyzing what happens after your emails go out is the most critical part of your campaign.

Recently, I was presented with a development request from a client that I enjoyed solving for a couple of reasons. First, it allowed me to lean into a key tenant of TopLine’s guiding vision, which is delivering imaginative solutions. At TopLine, we pride ourselves on leaving no stone unturned when identifying technical solutions to our client’s CRM and digital marketing needs.

Simple data best practices to lessen the time and cost of integrating your marketing software with a CRM database

As a CRM and digital marketing technologist, one of the key functions of my job is to integrate marketing and CRM databases.

Strategic segmentation is a foundational element in any successful marketing campaign. Delivering the right message to your audience at the right time will help turn leads into customers and will increase long-term customer loyalty.

In digital marketing, the technical definition of segmentation is the separation of your leads and customers into groups based on shared traits (e.g., personality, interests, habits) and factors (like demographics, industry, income).

Some core benefits of segmentation include:

Learning about your customers on a deeper level so you can tailor content to their specific needs and challenges.

HubSpot’s Marketing Hub is an impressive platform with a variety of features to help your marketing team bring in new leads and manage relationships. To make the most of this tool, it’s important to have your target audiences well-defined. I previously explained segmenting audiences using lists in a different article, but today I wanted to show you the simple process of creating these lists, so that you can communicate with relevant and personalized content.

It's no secret that some things which are really good on their own often become great when paired together. Consider peanut butter and jelly, peanut butter and chocolate, peanut butter and …, well you get the picture! Certain pairings just have the ability to transform two great things into something exceptional.

As both a Click Dimensions partner and a user myself, canceling a scheduled email send is one of the most important processes I need to know how to do. I’ve been asked to cancel email sends for many reasons. Some of the most common reasons include:

• Typos & wording changes
• Incorrect links
• Image changes
• Updating/changing the recipient lists
• Canceling the email altogether

If you have not yet encountered the need to stop an email from being sent, as a user of ClickDimensions, you likely will at some point.

Now, more than ever, you want to ensure that you and your team are using the best tools to work and collaborate remotely. If you are a Microsoft 365 or a Dynamics 365 user, we highly recommend you visit the Microsoft Learn Portal to find out more about how the Microsoft products you have can be leveraged for your success.