We all have received text messages from our favorite retailers for the last couple of years. We get texts about the latest promotional code or a new release. Texting is starting to transfer from business-to-consumer (B2C) relationships to more business-to-business (B2B) communications.

TopLine Results partners with ClickDimensions to unveil innovative PowerPack, enabling SMB growth acceleration, and empowering small & medium-sized businesses with sales and marketing synergy. 
TopLine Results, a trailblazer in leveraging technology for resolving sales, marketing, customer service, and operational complexities, has joined forces with ClickDimensions to introduce PowerPack.

If you run ads on Facebook, LinkedIn, or Google, you are most likely using UTM tracking. You probably get a weekly or monthly report from your advertising agency letting you know what ads were clicked on or leads generated from a particular ad. What if you could take it one step further and understand what leads converted to customers and revenue? You can now do this with ClickDimensions UTM tracking.

AI, ChatGPT, and Bard are the new guys in town that everyone is trying to figure out what to do with and how it will affect their business. You have likely been using a subset of AI (i.e., machine learning) for some time. One of my favorite programs, Grammarly, is based on machine learning.

Today, many integrations available for Microsoft Dynamics CRM are focused on working with Microsoft Dynamics 365 online and are not available with Microsoft Dynamics 365 on-premise version 9 or higher. We find many of our on-premise customers still need to integrate Microsoft Dynamics CRM with their email marketing tool.

TopLine Results has been in business for over 20 years and our continued growth means more opportunities for new team members to join. If you are reading this blog, you are most likely considering TopLine as a potential fit for your career goals. Before I get into why TopLine, let me tell you a little bit about me and my story.

For over 10 years I have been working with different organizations on connecting their Microsoft Dynamics CRM database with Constant Contact, MailChimp, ClickDimensions, and other email marketing platforms. Over the years we have used different third-party add-ons to accomplish this – from Zapier to Cazoomi SyncApps.

This spring has been raining updates to the marketing software we support. If you haven’t been keeping up with your software vendor’s emails this blog is for you. I’ve compiled some of the biggest changes for you to easily digest, further research, or potentially take action.

TopLine Results has been helping companies select digital marketing software for over ten years. From HubSpot to MailChimp, we’ve evaluated a wide range of software to help their businesses better communicate with customers and prospects. However, the most common problem we see our customers face when selecting the right tools for their job, is that they are just not sure where to start or what their needs truly are.

Many organizations align sales and marketing teams by using their CRM database to define lead processes, leads generated from marketing, and revenue won by marketing campaigns. They build out views and dashboards for both teams to work off real-time metrics.