TopLine Results has been helping companies select digital marketing software for over ten years. From HubSpot to MailChimp, we’ve evaluated a wide range of software to help their businesses better communicate with customers and prospects. However, the most common problem we see our customers face when selecting the right tools for their job, is that they are just not sure where to start or what their needs truly are.
Questions to Ask Before Selecting a Digital Marketing Tool
Tracking ROI on Marketing Activities in Your CRM Database: Lead Source or Source Campaign?
Many organizations align sales and marketing teams by using their CRM database to define lead processes, leads generated from marketing, and revenue won by marketing campaigns. They build out views and dashboards for both teams to work off real-time metrics.
Is your email integration broken? 5 steps for maintaining your email integration
TopLine Results has assisted with CRM integrations to many different digital email marketing platforms, such as Constant Contact and MailChimp. We work with clients to integrate their contact lists in CRM with their email systems, and then update their CRM system with the email data.
Nerd Alerts: Technology Tips from TopLine’s Favorite Nerds
Not another webinar . . . when do we get to meet in-person? . . . how do we make this fun? These are the thoughts that popped into our team’s minds when we started to think about how we could share information and network with some of our favorite customers.
Top 3 Reasons Your Marketing Team Should Use Google Search Console
Do you know the amount of website traffic you are missing? Most businesses focus on the traffic coming to their sites and what prospects do after they land there. By limiting your focus to just the traffic you receive, you are losing sight of the big picture and all the website traffic you are missing.
Comparison: Zoho Campaigns vs. Constant Contact
TopLine Results supports multiple digital marketing tools from Mail Chimp to Pardot. As partners and consultants, we have helped hundreds of businesses implement different digital marketing solutions and transition between platforms over the years. Due to our experience, we are often asked to compare products.
Tracking Marketing Metrics in your CRM System
What influences your decision-making process for marketing activities and spend? Many times in marketing we must balance creativity, timing, audience and spend when selecting campaigns. The success of a marketing campaign is often judged by a feeling.
Tracking Your Magic
Disney World . . . let that sink in. What words come to your mind when you hear Disney World? Many people associate magic, moments, memories, crowds and expense. I think marketing powerhouse. I just returned from a family trip to Disney World and the Bahamas via a Disney cruise.
Three Tips for Using Notes in Microsoft Dynamics CRM
Below are three quick things to consider when using Notes in Microsoft Dynamics CRM. Notes are available on both the Contact and Account level in CRM.
Although Notes are available at both the Contact and at the Account level in Microsoft CRM, it is important to remember that notes entered at the Contact level do not natively appear at, or roll up to, the Account level.