Melanie R. Varin Honored to Speak at UWM’s Women Leaders Conference

Pewaukee, Wisconsin, March 7, 2024 — Melanie R. Varin, Owner & Chief Operating Officer at TopLine Results Corporation, was privileged to participate as a speaker at the University of Wisconsin-Milwaukee's School of Continuing Education Women Leaders Conference on March 1, 2024.

The conference themed – Embrace Today, Shape Tomorrow – brought together more than 450 women leaders from diverse industries and backgrounds, fostering collaboration, empowerment and professional development.

Do you have waste in your sales process?

If you know anything about Lean manufacturing, you are probably aware of the seven types of waste (or “7 Muda”).


Sales processes often have their own versions of waste, and I submit there’s a LOT of it! If you have ever been on a sales team, I bet you know what I mean.

Your Best RevOps Platform: Your CRM!

The global revenue operations (RevOps) platform market size in 2023 is over $3.5 billion. By the end of 2033, that same market is expected to exceed $18B, according to a recent study by Future Market Insights. The current market represents only about 5% of the customer relationship management (CRM) market.

Marketing to Sales Handoff Tips

Getting marketing and sales on the same page is often no small feat! Regular dialog and mutual respect go a long way toward ensuring a collaborative relationship between these two teams. But that is not enough. One essential element is a clear understanding of each role – where they add unique value and how one team hands-off work to the other.

TopLine Results: Demonstrating the Disciplined Agile Mindset

At TopLine Results, we never stop learning. Our vendors, like Microsoft, HubSpot, Zoho, ClickDimensions, Constant Contact, MailChimp, SyncApps, and others, are constantly updating their software, so we need to keep up. In addition, we continuously “sharpen our saw” by examining and improving the way we work.

5 Things I Found at TopLine

TopLine Results Corporation is a small, family-owned business that recently won the Waukesha County Small Business of the Year award at their 2022 annual meeting. We are a technology consulting company that helps our clients identify and implement the tools they need to build valuable relationships à that is, CRM systems and digital marketing automation platforms.

CRM: Your #1 Tool for RevOps

Your customer relationship management (CRM) system is your #1 tool for Revenue Operations. RevOps is the alignment of all revenue-generating teams (sales, marketing, and customer service). I describe RevOps in my previous blog – Revenue Operations: A Growth Driver.

Six Key Questions for Aligning Go-To-Market (GTM) Teams

Alignment of GTM or revenue-generating teams seems like a no-brainer, right? It simply means everyone in Sales, Marketing, and Customer Service is “rowing in the same direction”. Unfortunately, some challenges make this harder than it should be. More often than not, these hurdles are the result of organizational barriers.