A one-size-fits-all approach to selling is a recipe for disaster! So, how do you create a single sales process that fits every scenario? You don't! (Unless you sell only one product or service to a well-defined market segment, you will likely benefit from multiple sales processes.
Customize Your Sales Process to Win More Deals
Melanie R. Varin Honored to Speak at UWM’s Women Leaders Conference
![Melanie R. Varin Honored to Speak at UWM’s Women Leaders Conference](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Melanie-Press-Release-1/3278122508.png)
Pewaukee, Wisconsin, March 7, 2024 — Melanie R. Varin, Owner & Chief Operating Officer at TopLine Results Corporation, was privileged to participate as a speaker at the University of Wisconsin-Milwaukee's School of Continuing Education Women Leaders Conference on March 1, 2024.
The conference themed – Embrace Today, Shape Tomorrow – brought together more than 450 women leaders from diverse industries and backgrounds, fostering collaboration, empowerment and professional development.
Do you have waste in your sales process?
![Do you have waste in your sales process?](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Sales-Process-Waste-2/1136157574.png)
If you know anything about Lean manufacturing, you are probably aware of the seven types of waste (or “7 Muda”).
Waiting
Defects
Motion
Transportation
Inventory
Overproduction
Overprocessing
Sales processes often have their own versions of waste, and I submit there’s a LOT of it! If you have ever been on a sales team, I bet you know what I mean.
Your Best RevOps Platform: Your CRM!
![Your Best RevOps Platform: Your CRM!](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Blog-Images-8/2773248181.png)
The global revenue operations (RevOps) platform market size in 2023 is over $3.5 billion. By the end of 2033, that same market is expected to exceed $18B, according to a recent study by Future Market Insights. The current market represents only about 5% of the customer relationship management (CRM) market.
Marketing to Sales Handoff Tips
![Marketing to Sales Handoff Tips](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Blog-Images-33/3876434341.png)
Getting marketing and sales on the same page is often no small feat! Regular dialog and mutual respect go a long way toward ensuring a collaborative relationship between these two teams. But that is not enough. One essential element is a clear understanding of each role – where they add unique value and how one team hands-off work to the other.
CRM Views, Dashboards, and Reports: Time for Spring Cleaning!
TopLine Results: Demonstrating the Disciplined Agile Mindset
![TopLine Results: Demonstrating the Disciplined Agile Mindset](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Blog-Images-3/296010935.png)
At TopLine Results, we never stop learning. Our vendors, like Microsoft, HubSpot, Zoho, ClickDimensions, Constant Contact, MailChimp, SyncApps, and others, are constantly updating their software, so we need to keep up. In addition, we continuously “sharpen our saw” by examining and improving the way we work.
Aligning your Sales and Marketing Teams for Growth
5 Things I Found at TopLine
![5 Things I Found at TopLine](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Blog-Images-13/873067361.png)
TopLine Results Corporation is a small, family-owned business that recently won the Waukesha County Small Business of the Year award at their 2022 annual meeting. We are a technology consulting company that helps our clients identify and implement the tools they need to build valuable relationships à that is, CRM systems and digital marketing automation platforms.