Good processes are fundamental to working smart and driving positive outcomes – both for your customers and your team members. We help our clients think through and improve their processes before making changes to their CRM database or marketing platform. We are also passionate about the superpower of sales and marketing alignment, so we can provide guidance to help your go-to-marketing teams maximize their impact.
Based on interviews with leadership team and key constituents, as well as potential shadowing of key team members, our process, …Read more
After an initial process review, a process workshop includes team members as participants in one or more sessions to solicit input …Read more
You may have a great set of processes, but you don’t have them documented. This makes it challenging when onboarding …Read more
Our process consultants have led effective meetings for groups of all sizes and in a wide variety of scenarios – annual strategy …Read more
Our consultants can take a look at your current systems and processes and offer suggestions for driving an improved user experience, …Read more
Several TopLine Results clients have asked for help by coming to us with specific requests that don’t fall into our standard buckets. …Read more
will give your organization a superpower like you’ve never seen before. We feel so strongly that one of our leaders, Melanie R. Varin, has written a book about it.
Melanie R. Varin specializes in business process consulting for organizations across many industries. With more than 30 years of business expertise, Melanie focuses on providing clients with winning strategies for improving their sales, marketing and overall business processes from assessment to implementation.
Melanie’s certifications include: Six Sigma Master Black Belt, Silver Certified Microsoft partner and Registered Salesforce partner.
Jackie Brajner is our lead consultant for marketing integration with CRM. With more than eight years of CRM experience, Jackie specializes in email marketing integration, campaign tracking, and lead management. Jackie also coordinates TopLine Results corporate marketing and inside sales efforts.
Jackie’s certifications include: Silver Certified Microsoft partner, Microsoft Certified Professional, Registered Salesforce partner, ClickDimensions Certified Professional, Pardot partner, and Constant Contact partner.