PROCESS CONSULTING

Streamline and align your processes to operate more productively.

Good processes are fundamental to working smart and driving positive outcomes – both for your customers and your team members. We help our clients think through and improve their processes before making changes to their CRM database or marketing platform. We are also passionate about the superpower of sales and marketing alignment, so we can provide guidance to help your go-to-marketing teams maximize their impact.

Process Consulting Services

process audit

Process Audit and Recommendations

Your specific processes are audited via interviews with leadership team members and key constituents, job shadowing team members, reviewing current documentation, and attending meetings. Information will be gathered about what’s working and what’s not working with your current processes along with suggestions for an ideal future state. Based on all inputs, you can expect recommendations for improvements. A detailed report can be provided upon request. This work may be completed independently from CRM and digital marketing projects or can be combined to help optimize the platforms and user experience. The work can focus on one function (e.g., sales) or can look at the intersection of go-to-market functions (e.g., sales, marketing, and customer success) to drive increased collaboration.… READ MORE

process workshop

Process
Workshop

After an initial process review, a process workshop includes team members as participants in one or more sessions to solicit input in designing an improved process. This engagement is a very productive step in driving positive change management and ensuring that process change is welcomed and sustainable. Workshops may be designed in half-day or full day sessions that occur in consecutive days or across several weeks. We encourage all key roles and functions are included to maximize the benefit of this exercise. … READ MORE

process documentation

Process Documentation

You may have a great set of processes, but you don’t have them documented. This makes it challenging to onboard new team members. Sometimes, the process of actually writing down your steps uncovers improvement opportunities. If you need help documenting your processes, our consultants can help. They bring a fresh view to your organization and can ask the “Why are you doing it this way?” questions that team members may overlook.… READ MORE

meeting facilitation

Meeting
Facilitation

Our process consultants have led effective meetings for groups of all sizes and in a wide variety of scenarios – annual strategy meetings, quarterly business reviews, brainstorming sessions, tactical working groups, and more. An independent, critical-thinking facilitator can often provide a unique perspective that is not possible when a colleague or manager leads a meeting. Our process consultant will meet with you in advance to ensure the meeting objectives are clearly understood and to ensure that any minefields are appropriately navigated.… READ MORE

health check

Health
Check

Our consultants can take a look at your current systems and processes and offer suggestions for driving an improved user experience, increased productivity, better analytics, and larger impact. We have helped lots of our clients maximize their return on investment by helping extend their platforms by using untapped features and capabilities. We can also identify where you have potential risks that need to be mitigated to ensure you stay compliant and secure.… READ MORE

design your engagement

Design Your Own Engagement

Several TopLine Results clients have asked for help by coming to us with specific requests that don’t fall into our standard buckets. Examples include helping with observing an operational process and defining the job requirements for a new hire, assisting with the interview process for that new hire, discussing current systems writing an RFP for a system upgrade, and more. If you have a specific need and none of the above categories apply, reach out to see if we can help. We are flexible and may be able to design an engagement that is just right for you. If we don’t have the expertise you need, we may be able to refer you to a business associate who does.… READ MORE

Meet the Experts

Melanie Varin

MELANIE VARIN - Chief Operating Officer

Melanie R. Varin specializes in business process consulting for organizations across many industries. With more than 30 years of business expertise, Melanie focuses on providing clients with winning strategies for improving their sales, marketing and overall business processes from assessment to implementation.

Request a Call with Melanie
Jackie Brajner

JACKIE BRAJNER - Chief Marketing Officer

Jackie Brajner is our lead consultant for marketing integration with CRM. With more than eight years of CRM experience, Jackie specializes in email marketing integration, campaign tracking, and lead management. Jackie also coordinates TopLine Results corporate marketing and inside sales efforts.

Request a Call with Jackie

Why TopLine for Process Consulting

Six Sigma Master Blackbelt

Backed by a Six Sigma Master Black Belt and extensive leadership experience with national sales and global marketing teams, TopLine Results offers a comprehensive approach to process consulting. Our expertise in IT system integration ensures that your systems are optimized to support your business processes. With tailored recommendations and the ability to implement necessary changes, we help drive efficiency and success for your business.

Learn more about our 25 years of experience of technical marketing expertise,
delivering positive outcomes for our clients.

Get in touch!

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Ignite TopLine Growth

The Superpower of Go-To-Market Alignment

We believe that getting all your go-to-market teams aligned with shared:

  • Understanding of customer needs
  • Goals
  • Processes
  • Platforms

will give your organization a superpower like you’ve never seen before. We feel so strongly that one of our leaders, Melanie R. Varin, has written a book about it.

Ignite TopLine Growth