Everyone has a number! That’s a key concept from The Entrepreneurial Operating System® outlined in Traction: Get a Grip on Your Business, the popular business book by Gino Wickman. These numbers are recorded in the Company Scorecard, which identifies:
Who is responsible?
What is the measurable?
What is the goal?
What is the weekly metric toward achieving that goal?
Generally, these numbers are activity-based, and not high-level numbers you see on a profit and loss statement (P&L). For example:
For marketing, the measurable might be:
The number of leads generated, or
The click-thru rate on an email campaign, or
The number of event registrants.