A View from the TopLine

How to Use Google Analytics for Your Social Content Strategy

What is Google Analytics?
Google Analytics is a powerful tool that collects data from your website and apps to create reports that provide insight into your business. Its main purpose relates directly to your website. However, you can utilize your Google Analytics metrics to help create your social media content strategy.

Hacking Dynamics 365: Timeline Controls That Boost Your Experience

Hey, Dynamics 365 enthusiasts! Let's face it, managing customer engagements is thrilling, but the sheer multitude of activity types lining up on your timeline is not exactly a party.

In this blog, we're diving deep into the world of customization, exploring how you can transform your Dynamics 365 Customer Engagement experience.

Getting Started with Texting for Your Business

We all have received text messages from our favorite retailers for the last couple of years. We get texts about the latest promotional code or a new release. Texting is starting to transfer from business-to-consumer (B2C) relationships to more business-to-business (B2B) communications.

Your Best RevOps Platform: Your CRM!

The global revenue operations (RevOps) platform market size in 2023 is over $3.5 billion. By the end of 2033, that same market is expected to exceed $18B, according to a recent study by Future Market Insights. The current market represents only about 5% of the customer relationship management (CRM) market.

Lead Scoring – How to Do It Effectively

What is Lead Scoring?
It is a method of ranking sales leads based on a prospect’s level of engagement and readiness to buy. It helps marketing and sales professionals identify how active each prospective customer is in the buying process to guide the correct follow-up.

Mobile Email Tracking to Your CRM

Replying to work emails has increasingly shifted to mobile devices. Many of these messages and replies are important to track and share with your organization. In the following example, I will discuss how to reply to an email from your mobile device using the Outlook app and show the option to link it to Dynamics 365. (Be sure to download the Outlook app from your app store.

How to Write Blogs with High SEO and Readability

A great blog topic alone will not attract an audience; you also need to score high on SEO and readability. Why is that? Well, search engines like Google need to like, understand, and believe your blog has the most relevant content to recommend to its users.

On-Premise Dynamics CRM versus Online

A Case for On-Premise Dynamics CRM versus Online: What is better for your company? 
Since 2007, TopLine Results has been dedicated to supporting Dynamics CRM. Back then, Microsoft Dynamics 365 for Sales online was not available yet. So, in 2011, we recognized the need for this option and began offering it to our customers.