A View from the TopLine

Last year ended with the exciting release of the new Act! Web SaaS product launched in Q4

This year the excitement continues with the next release of Act! – v23 due for release in March!

Currently in testing, feature updates will include:

Outlook enhancements for activity settings and email history
Word integration and support for 64-bit Office with improved user interface
Quality improvements with fixes for over 50 issues
…and more!

V23 has been a long-awaited release!

2021 also brings the annual price increase for current Act! customers on their next renewal beginning April 1st.

In your everyday tasks, it’s important to keep an organized workflow. Sometimes, keeping processes in line while working with different apps, services, files, and other data can get a bit messy. That’s where Microsoft’s Power Automate tool comes in handy.

Regardless of the data you read, great alignment of your sales and marketing teams can be your superpower:

8% to 32% increase in revenue1, 2
38% higher win rates2
6.1% increase in average deal size1
36% increase in customer retention2
27% faster profit growth3

Experiencing any one of those performance indicators could turbo-charge your year! However, most organizations see multiple benefits from sales and marketing alignment, not just one.

No one is perfect, and that certainly holds true when it comes to data management. Everyone deletes something that they wish they had not. It may have been a simple mis-click, but that critical record is gone now, and you need it back ASAP! Luckily, Zoho CRM takes our clumsy human nature into account and has given us a safety net we can rely on to keep our data from being accidently deleted: a Recycle Bin.

With 2020 ending, many take time to reflect on the events of the past year and how it shaped them. Here at TopLine Results, we’re looking to the future, while also embracing how thankful we are for what we have. That is why we are looking to get 2021 started off right with a beginning-of-the-year food drive (starting immediately)!

From now through January 15th, 2021, TopLine Results will be accepting donations of non-perishable food items.

Email marketing is an inexpensive way to communicate with your customers and prospects. Sometimes TopLine Results is contacted by clients when they believe their email messages are no longer getting to the appropriate inboxes. Emails may be getting sent to junk folders or not getting through at all.

It's no secret that some things which are really good on their own often become great when paired together. Consider peanut butter and jelly, peanut butter and chocolate, peanut butter and …, well you get the picture! Certain pairings just have the ability to transform two great things into something exceptional.

Not another webinar . . . when do we get to meet in-person? . . . how do we make this fun? These are the thoughts that popped into our team’s minds when we started to think about how we could share information and network with some of our favorite customers.

Non-profits are often challenged to consistently raise the money they need to serve their clients – especially if their client base and services are growing. Consequently, fundraising becomes a priority and drives a lot of the decision-making for Executive Directors.

If I can improve my productivity and/or efficiency by 1% per day, it would add up to a tremendous improvement in my quality of work life.

There are some boring, repetitive tasks that I occasionally must perform. I do them often enough that they cause my happiness to drop slightly every time I do them.