Grow Your Business with Google Business Profile

Are you a business owner looking to increase your online presence and attract potential clients without spending a ton of money on digital ads? Look no further than Google Business Profile, previously known as Google My Business. In today's digital age, having a strong online presence is crucial for a business's success. However, social media profiles are not enough! Did you know you should actively post and engage with your Google Business Profile? You can make posts, respond to customers, and share up-to-date information for free on one of the most utilized search engines in the world. Let's review the importance of a Google Business Profile and some best practices for maintaining an active presence on your account.

The Significance of Google Business Profile

Let's be honest: who doesn't use Google? While Bing will always hold a special place in some people's hearts, Google is today's go-to search engine. By creating a business listing on Google, you increase your online visibility and the probability that potential customers actively searching for businesses like yours will connect with you. When potential customers search for businesses or services in Google Search and Google Maps, your business listing will appear, providing them with all the essential information they need, such as your relevant services or products, website, address, phone number, and hours of operation. This visibility significantly increases your chances of attracting potential customers.

 

Making your Profile Stand Out with Images and Posts

The options on Google are endless. After entering a simple word or phrase, pages and pages of search results are delivered. How can anyone expect to stand out in a sea of options? Give yourself a leg up by creating a visually appealing Google Business Profile by incorporating branded photos and videos highlighting your products, services, and business location. This content will give you a greater chance of attracting the attention of a potential customer and increasing their engagement.

Outside of images and videos, informational posts on your business profile are an easy way to share updates, promotions, or new offerings directly with your target audience. By integrating relevant keywords, sharing up-to-date information, and providing valuable content through posts, you can stand out from competitors and generate interest in your business.

The Value of Consistently Updating Your Profile

Although it may seem like another chore, we can't stress enough the importance of regularly updating your business information on your Google Business Profile. It ensures that potential customers have accurate and recent information about your business, helping to establish trust and reliability and making customers more likely to choose your business over competitors.

Consistent updates also signal to search engines that your business is active and relevant. This can improve your visibility in search results, attracting new customers searching for businesses like yours. In other words, it'll help increase your SEO, and who doesn't want that?

Tips for Maintaining an Active Google Business Profile

Let's break it down:

• Update your business information regularly, including hours of operation and contact details, to ensure accuracy and prevent potential customer confusion.
• Add photos and videos to highlight your products or services, creating a visually appealing profile that captures the attention of potential customers.
• Respond to customer reviews, both negative and positive, to show that you value their feedback.
• Use posts to promote events, specials, or new products/services, keeping your profile fresh and engaging for potential customers.
• Optimize your business profile with relevant keywords and include your social media accounts.

If the thought of maintaining another platform is overwhelming for you, don't worry! There are many tools that can help you keep a constant presence on your Google Business Profile without increasing your "to-do" list. TopLine Results can help you find and use those tools.

Ready to start actively engaging with your Google Business Profile? TopLine Results is here to help you set up your Google Business Profile, create an effective content strategy, and guide you on how to best utilize Google Business Profile to achieve your digital marketing goals. For more information, email info@toplineresults.com.