Pewaukee, Wisconsin, March 7, 2024 — Melanie R. Varin, Owner & Chief Operating Officer at TopLine Results Corporation, was privileged to participate as a speaker at the University of Wisconsin-Milwaukee's School of Continuing Education Women Leaders Conference on March 1, 2024.
The conference themed – Embrace Today, Shape Tomorrow – brought together more than 450 women leaders from diverse industries and backgrounds, fostering collaboration, empowerment and professional development.
“I am honored to have been part of such a dynamic and impactful event,” said Varin. “The Women Leaders Conference provided an invaluable platform for collaboration, learning and empowerment, and I am grateful for the opportunity to contribute to the dialogue.”
As a breakout speaker, Melanie R. Varin led a powerful presentation focused on the superpower created when sales, marketing, and customer success teams align. She shared her expertise and insights, which is also outlined in her book, “Ignite Topline Growth: How Rev-Ops and Go-To-Market Alignment Spark Success”. (www.ignitetoplinegrowth.com ) She emphasized the importance of a shared definition of customers, clear and common processes, shared goals, and a common technology platform for all revenue-generating teams.
About TopLine Results
Since 1999, TopLine Results leveraged technology and data analytics to help manufacturing, financial & banking, professional services, and non-profit organizations make informed decisions with customized CRM and digital marketing technology. At our core, we are teachers. We support marketing teams, sales teams, and business leaders on their path to success. We maintain long term relationships by flexing with changing needs and priorities.
About UWM’s School of Continuing Education
The UWM School of Continuing Education is the largest provider of professional development in southeastern Wisconsin, delivering over 1,000 programs to more than 15,000 participants each year. As part of the University of Wisconsin-Milwaukee, which is recognized as one of the nation’s top research universities, Continuing Education offers individual courses, certificate programs, on-site training, events and conferences, as well as personal enrichment learning opportunities for all ages. Our conference center, complete with classrooms, computer labs and livestream capabilities, is in downtown Milwaukee.
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