Email marketing is a huge deal for businesses, but let's be real - coming up with email content is a headache. That's where AI steps in to save the day! With AI-powered email content creation tools, you can streamline your email marketing game and whip up high-quality, personalized content. Let's dive into how to use AI for email content creation, specifically within the Microsoft Dynamics 365 Customer Insights platform. This AI tool offers two primary methods for generating email content to optimize your communication process and boost engagement.
Starting from Scratch or Existing Content
Starting from Scratch
Want to create content from the ground up? You can select from the topic suggestions and templates, such as abandoned cart reminders, event invitations, promotions, reactivations, and referrals.
Or choose the custom option to tailor your content based on up to five key points. These might include inputs like "Visit our booth," "Check out our new promotion," or "Explore our new webpage."
Then, AI will use your inputs to generate several content ideas that align with your talking points and selected tone of voice.
Rewriting Existing Content:
You can feed existing content into the AI tool, such as language from a previous email. It will analyze your content, identify the key points, and offer multiple rewrites, allowing you to choose the version that best aligns with your messaging goals. This is useful if you want to refresh or repurpose existing content.
Practical Tips for Using AI-Generated Content
- AI is a fantastic tool for jumpstarting your email content creation. However, the true power lies in the collaboration between human creativity and AI capabilities. You should review the AI-generated option and customize it by adding your unique voice, rearranging sections, bolding key points, or incorporating visual elements.
- Continually use the AI tool and the thumbs-up/thumbs-down feedback mechanism to enhance its understanding of your preferences and refine future suggestions.
- Experiment with different tones - formal, engaging, or casual - to see which resonates best with your audience.
Conclusion
Incorporating AI into your email content creation process can streamline how you generate personalized and engaging content, ultimately driving better results from your email campaigns. By leveraging Microsoft Dynamics 365 Customer Insights' AI functionality for email creation, you can start with either a blank slate or existing content, refine it through AI suggestions, and customize it to perfection. This human-AI collaboration saves time and ensures your communication is impactful and engaging.
As AI technology continues to evolve, the possibilities are endless, making it an invaluable tool for businesses seeking to stay ahead of the curve. Ready to get started? Contact TopLine Results at 800-880-1960 or email us at info@toplineresults.com for more information.
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