A View from the TopLine

Zoho CRM Merge Field Tags

In our previous article in this series, we examined how to create an email template within Zoho CRM for consistent and quick communication. In this article, we will examine how to use merge fields to personalize email templates.

In sales and marketing communications, personalization is the processes of leveraging information you have in your database to create content that feels more relevant and personal to each prospect or customer.

Zoho Datacenter Locations

Vendor hosted solutions are a great way to defer infrastructure costs and resources for an organization, but where is your data? Zoho CRM discloses that information during sign up and gives you a choice!

When you initialize your account, the system looks at your IP address and preselects a location based on your information:

Sometimes it is also important for companies to maintain compliance standards and Zoho allows for the country to be changed during sign up if needed.

Zoho Email Templates

Zoho CRM: How to Create Email Templates
There are many benefits to using email templates in conjunction with your CRM system. Using standardized emails that are personalized to each recipient allows your business to efficiently send messages and updates your recipients will love.

Export Data from Zoho

Zoho CRM How To: Export Data from Zoho CRM
Zoho CRM is a great customer relationship management database that helps sales, service, and marketing teams develop meaningful relationships with customers and prospects. By collecting key information about your customers and your interactions with them, you are able to create meaningful reports and metrics to help guide your business decisions.

Cancel a ClickDimensions Email Send in Microsoft Dynamics 365 Unified Interface

As both a Click Dimensions partner and a user myself, canceling a scheduled email send is one of the most important processes I need to know how to do. I’ve been asked to cancel email sends for many reasons. Some of the most common reasons include:

• Typos & wording changes
• Incorrect links
• Image changes
• Updating/changing the recipient lists
• Canceling the email altogether

If you have not yet encountered the need to stop an email from being sent, as a user of ClickDimensions, you likely will at some point.

Cleaning Up Duplicate Records in Dynamics 365

If you are working from home, you may be finding lots of value in your customer and prospect database, or you may be coming to the realization that it is a mess. One of the fastest ways to make a mess of your Customer Relationship Management (CRM) system is to create duplicates.

Messaging in the Time of Coronavirus

 

If you are like me, you have received hundreds of emails in the past month that are eerily similar in tone and messaging, regardless of whether it was from Burger King or your local grocery store. All these emails tend to include COVID-19 in the subject line and outline the companies' social distancing and handwashing practices.

Digital Strategies for Replacing Event-based Lead Sources: #1. Email Automation Campaigns

Does your organization usually depend on in-person networking, tradeshows or other face-to-face meetings as primary sources of new leads and prospects?

If so, current events have undoubtedly created an area of concern for your organization. How will your organization continue to develop a healthy sales pipeline now that you are unable to participate in these types of events for the foreseeable future? Identifying and nurturing leads is more important than ever given the financial and economic uncertainty we face.

TopLine Is SOC Certified Yet Again!

With many businesses shifting to remote work, you are likely wondering about the security and safety of your software applications and data. TopLine Results completed the SOC 2 Type 1 audit this past month and has been compliant since 2013. The SOC 2 Type 1 audit provides independent reporting and assurance about controls at a service organization relevant to security, availability and confidentiality.

Emergency Resources for Remote Sales and Marketing Teams

Now, more than ever, you want to ensure that you and your team are using the best tools to work and collaborate remotely. If you are a Microsoft 365 or a Dynamics 365 user, we highly recommend you visit the Microsoft Learn Portal to find out more about how the Microsoft products you have can be leveraged for your success.