What is Lead Scoring?
It is a method of ranking sales leads based on a prospect’s level of engagement and readiness to buy. It helps marketing and sales professionals identify how active each prospective customer is in the buying process to guide the correct follow-up.
Lead Scoring – How to Do It Effectively
Calling all Act! Pro Users – Act! Pro is Retiring
![Calling all Act! Pro Users – Act! Pro is Retiring](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Blog-Images-35/3121697526.png)
Act! has announced it is discontinuing Act! Pro CRM. After September 15th, 2023, you cannot purchase any more licenses ever again. If you are a user of Pro, this is a prime opportunity to upgrade your CRM to enhance your business goals and growth. In the fast-paced world of technology, unfortunately some software solutions come and go and leave impacts on businesses using them.
Done with a Trade Show, Now What?
Tips on Preparing and Attending a Trade Show
What it is like to work for TopLine Results
![What it is like to work for TopLine Results](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Blog-Images-4-scaled/4042959266.jpg)
TopLine Results is a small business, but the impact on employees and customers is huge. Our vision is to create delight through imaginative solutions that solve real challenges and deliver tangible results. For over 20 years, TopLine has been supporting organizations with customer relationship management (CRM) systems, digital marketing platforms and expertise, and process consulting.
Your 3 C’s for Cold Calling are…Company, Contact, CRM.
![Your 3 C’s for Cold Calling are…Company, Contact, CRM.](https://pronto-core-cdn.prontomarketing.com/2/wp-content/uploads/sites/1463/cache/2024/07/Blog-Images-51/2858189585.png)
Cold calling is hard, but it can be effective if you do the right research upfront. Make sure to check these 3 factors before picking up the phone – the company, the contact, and the CRM. It is important to find this information beforehand. The more you know about a potential client, the greater chance you have of showcasing your value to them.