Done with a Trade Show, Now What?

Done with a Trade Show, Now What?

Attending trade shows is an excellent way to generate leads and build relationships with potential customers. However, the real work begins after the event is over. It's essential to follow up with your leads promptly and effectively to turn them into deals. In this blog post, we'll explore how to set up a post-trade show email follow-up and a marketing campaign automation that can help you close more deals.

Segment Your Leads

The first step in setting up a post-trade show email follow-up is to segment your leads. It's essential to create a targeted email campaign that addresses the specific needs and interests of each group. Start by categorizing your leads based on the information you gathered during the trade show, such as their company size, job title, and pain points. This segmentation will help you craft personalized messages that resonate with your leads.

Create a Post-Show Email

The next step is to create a post-show email that engages your leads and encourages them to take action. Your email should include a personalized greeting, a brief recap of your conversation at the trade show, and a call to action. The call-to-action should be clear and specific, such as scheduling a demo or setting up a meeting.

Automate Your Campaign

Now that you have segmented your leads and created a post-show email, it's time to automate your campaign. Marketing automation tools, such as HubSpot, Click Dimensions, or Constant Contact, can help you create a series of targeted emails that are triggered by specific actions or behaviors. For example, you can set up a workflow that sends a follow-up email to anyone who clicks on a specific link in your post-show email.

Nurture Your Leads

Once you have automated your campaign, it's essential to nurture your leads. Not every lead will be ready to make a purchase immediately, but by staying in touch with them, you can build trust and credibility. You can nurture your leads by sending them helpful resources, such as blog posts, whitepapers, or case studies, that address their pain points.

Measure Your Results

Finally, it's crucial to measure your results. By tracking your open rates, click-through rates, and conversion rates, you can identify what's working and what's not. Use this data to refine your campaign and make adjustments that improve your results.

If you were to integrate a CRM (customer relationship management) system with your marketing solution, it could be a game-changer for your business. It can help you manage your leads, track customer interactions, and gain insights into your sales pipeline. You would be able to see how it can help you streamline your sales and marketing processes.

In conclusion, a post-trade show email follow-up and marketing campaign automation can help you effectively turn your leads into deals. By segmenting your leads, creating a personalized post-show email, automating your campaign, nurturing your leads, and measuring your results, you can build lasting relationships with your potential customers and drive revenue for your business.

With all of this in mind, if you have not invested in a marketing or CRM solution to automate your trade show follow-ups, reach out to TopLine Results for a free consultation! We seek to create delight through imaginative solutions that solve real challenges and deliver tangible results. If you are interested in growing your business, give us a call at (800) 880 - 1960 x115# or email me at to schedule a meeting to review your vision and goals. We would love to provide you with expertise to help your organization excel!

Learn more about:
Tips on Preparing and Attending a Trade Show

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