CRM and the Marketing Department

As most marketers know, a major key to success is the ability to gauge your results against targets.  Without that meter, you are taking a shot in the dark with no real way of judging whether you have hit your target.  Knowing the results of your marketing allows you to adjust your activities and budgets in current and future campaigns to get increasingly better ROI.

All CRM systems — even the most rudimentary — allow you to keep track of your communications with your customers and prospects.  At its core, marketing is basically just communication — hopefully persuasive communication.  However, not all CRMs are created equal.  A basic contact manager like ACT! allows you to track communications and even email marketing.  A full CRM such as Microsoft Dynamics CRM will give you a much more robust marketing tool to garner real-time analytics, understand your customers and develop smart campaigns.  Unleash your team’s marketing potential and creativity without getting mired in endless repetitive tasks and data mining.  Customer relationship management is a cornerstone of any effective marketing department.  Take it for a spin yourself with a free trial.  Tune in next week to learn more about marketing campaigns in Microsoft Dynamics CRM.