The beginning of the autumn season might conjure excitement about pumpkins and hayrides for most people, but for us here at TopLine Results, we look forward to the changing seasons, because that means that a new Salesforce release is just around the corner!
This year's winter release is scheduled for the beginning of October, and with it comes dozens and dozens of new features to help users work in their Salesforce org more efficiently.
Everyone wishes there were more minutes in a day. Between repetitive emails and seemingly endless meetings, it’s hard to find time for important tasks. Thanks to the increasing affordability of enterprise-level IT however, SMBs can start getting at least half of those problems under control with email automation.
Customer relationship management (CRM) software is essential for every marketing, sales, and customer service department. It allows you to capture your customers’ information and keep a record of their interactions with your business. If you’re new to the concept of CRM, here are some tips and tricks to help you get the most out of […]
Marketing and sales funnels can take many forms. Generally, funnels start with leads then move to opportunities and finally to sales. Some sales funnels will also include post-sale steps, such as follow-up for after-market products and services.
Not all leads are created equal.
You’ve probably heard it already: Microsoft is doing well in the stock market, and its cloud business is growing fast. The company is successfully transforming itself from being a software provider to becoming a cloud service provider.
And Microsoft is not just providing its Office Suite in the cloud, but also on the desktop.
Some customers fear CRM customization. They’ve heard horror stories about colleagues from other firms who have invested thousands of dollars in building a custom CRM system, only to have it fail. No one engaged because the system was cumbersome or irrelevant.
When your Microsoft Dynamics CRM Outlook integration is working properly, you will be able to view emails tracked from Outlook in CRM. You also should be able to click on the Track button in Outlook in order to promote an email to CRM. If this button is grayed out, your Outlook integration may need to be reset.
Well-known author and marketing guru Seth Godin once said, “Marketing is a contest for people’s attention.” This rings true for advertising, email marketing, digital and every other aspect of marketing. We gain people’s attention for email marketing through engagement.
Smarketing is a new term coined to mean sales and marketing alignment. The importance of sales and marketing alignment seems to be increasingly recognized for the benefits it will bring to an organization. Smarketing is more than a change of processes or best practices; it is fundamentally a change in culture.
What’s YOUR experience with sales and marketing alignment? When I’ve seen commercial teams work well together, it is like a beautiful orchestra where everyone plays their part, and the result is magic. When sales and marketing do not work together, it is like a fifth-grade band that has two or three instruments out of tune, and no matter how hard they try, they simply can’t make any recognizable music.