A View from the TopLine

Salesforce Lightning: Instant Search Enhancements

Salesforce Lightning: Instant Search Enhancements

The beginning of the autumn season might conjure excitement about pumpkins and hayrides for most people, but for us here at TopLine Results, we look forward to the changing seasons, because that means that a new Salesforce release is just around the corner!

This year's winter release is scheduled for the beginning of October, and with it comes dozens and dozens of new features to help users work in their Salesforce org more efficiently.

Automate mundane emails to get more done

Automate mundane emails to get more done

Everyone wishes there were more minutes in a day. Between repetitive emails and seemingly endless meetings, it’s hard to find time for important tasks. Thanks to the increasing affordability of enterprise-level IT however, SMBs can start getting at least half of those problems under control with email automation.

CRM tips and tricks for beginners

CRM tips and tricks for beginners

Customer relationship management (CRM) software is essential for every marketing, sales, and customer service department. It allows you to capture your customers’ information and keep a record of their interactions with your business. If you’re new to the concept of CRM, here are some tips and tricks to help you get the most out of […]

Not All Leads Are Created Equal

Not All Leads Are Created Equal

Marketing and sales funnels can take many forms. Generally, funnels start with leads then move to opportunities and finally to sales. Some sales funnels will also include post-sale steps, such as follow-up for after-market products and services.

Not all leads are created equal.

What the heck is smarketing?

What the heck is smarketing?

Smarketing is a new term coined to mean sales and marketing alignment. The importance of sales and marketing alignment seems to be increasingly recognized for the benefits it will bring to an organization. Smarketing is more than a change of processes or best practices; it is fundamentally a change in culture.

Are Your Sales and Marketing Teams Aligned?

Are Your Sales and Marketing Teams Aligned?

What’s YOUR experience with sales and marketing alignment? When I’ve seen commercial teams work well together, it is like a beautiful orchestra where everyone plays their part, and the result is magic. When sales and marketing do not work together, it is like a fifth-grade band that has two or three instruments out of tune, and no matter how hard they try, they simply can’t make any recognizable music.