4 Ways to Increase your Click Through Rate

4 Ways to Increase your Click Through Rate

Step aside opens, clicks are king! With all the new technology being created and protection software becoming vital to anyone who uses email, sadly, the ability to rely on opens isn’t as realistic as it used to be. How many times have you opened an email and just deleted it without a second look? How about when you open an email, scroll quickly down, and move on? As marketers, how can we tell when someone opens and looks at our message vs. just obtaining a flash of their attention before moving on? There’s no way to tell… or is there? Clicking on an email is an action that shows interest and engagement. Most importantly, it’s engagement we can track and trust! So, with clicks taking over as the most important metric to watch as it pertains to email marketing, how do you get more clicks?  

Here are 4 tips to Increase Your click-through rate: 

Include Video Content

Including a video helps engage your audience creatively and effectively. It’s important to remember that, as a society, we are used to receiving information via video, and incorporating this fundamental idea into your emails will help connect with your audience in a way they are used to viewing content.  

Link Images

While we just talked about the importance of video, that doesn’t mean images are long gone. They’re still incredibly important for reinforcing your message. While videos deliver content, images can help convey your message and stop your audience from skimming your email and moving on. Since images are still a powerful aspect of email marketing, remember to always link them to the topic they are reinforcing. 

Hyperlink Text

While “read more” or “learn more” hyperlinks are always nice to include, don’t forget that you can link specific CTA’s in your text. There’s no rule saying that you have to wait until the end of the paragraph to ask something of your audience. Mix things up and make it easier for your audience to engage with your content. Place your hyperlinks throughout your text content and give your audience multiple ways to engage.  

Include Buttons

Don’t forget your buttonsButtons are an easy way to capture someone’s attention and shoutThis is where you find more content!”.  With the ability to incorporate creative CTA’s and custom colors, even if your recipient is scanning your email, they won’t be able to ignore a branded button on their screen.  

Giving your audience multiple ways to actively engage with your email marketing is key to understanding what type of content your community wants to hear from you.  What your audience is actively engaging with can tell you as a marker what information they’re looking for and how they want to receive that content, giving you the ability to develop an effective overall email marketing strategy that will directly increase your ROI and growth in the digital marketing world.  

Here at TopLine Results, we can help you achieve your email marketing goals.  Whether you have ClickDimensions, MailChimp, Constant Contact, Zoho Campaigns, Act! Marketing Automation, or HubSpot Marketing, we can help you increase your digital presence. For more information about our digital marketing packages, contact us at 800-880-1960 or info@toplineresults.com 

4 ways to increase your Click Through Rate - include video - link images - hyperlink text - include buttons

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