Security Memo 3: The Dangers of Whaling
**This is part of a series of memos, straight from Dan's desk, helping you understand more about easy security steps for your work and personal use. Read the second memo in this series.**
In an effort to further enhance your company’s cyber defenses, we want to highlight a common cyber-attack that everyone should be aware of – whaling.
What are some of your favorite pairings? Some of mine are peanut butter and jelly, movies and popcorn and Hans Solo and Chewbacca. My most favorite pairing EVER is sales and marketing. I know I’m biased. I am a Digital Marketing Consultant after all, and I’m also a salesperson.
Google Maps and I are good friends. Sometimes I ignore Google Maps advice, because I think I know better, only to find myself in a traffic jam that Maps was trying to help me avoid. Consequently, sometimes even when I know where I am going and how to get there, I’ll check Google Maps to make sure I am not headed toward a traffic accident or a long construction delay.
VetsNet Roundtable
TopLine Results doesn't just say they support U.S. veterans, but hires them as well. Our marketing consultant, Madison Knabe, is part of the Wisconsin Air National Guard. As part of our goal to give back to a community that secures our freedom on a day to day basis, Fred, TopLine's President, attended VetsNet Executive Roundtable.
Security Memo 2: The Dangers of Phishing
**This is part a series of memos, straight from Dan's desk, helping you understand more about easy security steps for your work and personal use. Read the first in the series.**
In an effort to further enhance cyber defenses, we want to highlight a common cyber-attack that everyone should be aware of – phishing.
What does success look like when you implement a CRM?
Many companies know that a system is needed to keep track of the important information they gather about their prospects, their leads and their current customers. Yet when it comes to defining what success looks like, there are many measurable outcomes.
As our lives become more and more “digital”, it is increasingly important to protect our digital identity. Most people have the attitude of “I don’t have anything important enough to steal” so they take a very lackadaisical approach to all aspects of security on the internet.
Recently I hosted my Pizza and Pop event all about video. We covered why you should use video, many different types, and some hot tips and tricks to shooting your own videos. Oh and of course, we all had pizza! Now that the event is behind us, I want to follow up with some additional video techniques.
Security Memo 1: The Dangers of Ransomware
**This is the first in a series of memos, straight from Dan's desk, helping you understand more about easy security steps for your work and personal use. Dan Boehm heads TopLine's security and IT department.
Each business is unique – either in what it does or how it serves customers. Even within the same industry, businesses have differentiators that align them with specific clients or make them stand out relative to their competition. But in the end, every business is about building products or providing services or solutions.