Regardless of the data you read, great alignment of your sales and marketing teams can be your superpower:

8% to 32% increase in revenue1, 2
38% higher win rates2
6.1% increase in average deal size1
36% increase in customer retention2
27% faster profit growth3

Experiencing any one of those performance indicators could turbo-charge your year! However, most organizations see multiple benefits from sales and marketing alignment, not just one.

Non-profits are often challenged to consistently raise the money they need to serve their clients – especially if their client base and services are growing. Consequently, fundraising becomes a priority and drives a lot of the decision-making for Executive Directors.

A marketing list in CRM is generally a subset of your contacts (or leads) with whom you want to communicate. The members of the list likely have something in common – perhaps they are all working at non-profits, or maybe they are small to medium business owners in a tri-state area.

 

If you are a Zoho CRM user, then you’ll want to consider downloading two apps to your smartphone: Zoho CRM and CardScanner. If you are an Android user, both apps are available in the GooglePlay App Store. For Apple iPhone users, both apps can be downloaded from the Apple App Store.

If you are working from home, you may be finding lots of value in your customer and prospect database, or you may be coming to the realization that it is a mess. One of the fastest ways to make a mess of your Customer Relationship Management (CRM) system is to create duplicates.

If you are a Microsoft Dynamics 365 user, you have multiple options for using your CRM. If you are entering lots of data, diving into dashboards and reports, or needing to use multiple screens to have several views at once, then you’ll want to use your CRM on a laptop or desktop computer.

Net Promoter Score (NPS) has gained significant acceptance among business executives. Some are using it to measure improvements in their business operations – even to the extent of tying compensation to it. But what is NPS exactly?

Net Promoter Score is a metric used to measure the loyalty of a customer or an employee.

Google Maps and I are good friends. Sometimes I ignore Google Maps advice, because I think I know better, only to find myself in a traffic jam that Maps was trying to help me avoid. Consequently, sometimes even when I know where I am going and how to get there, I’ll check Google Maps to make sure I am not headed toward a traffic accident or a long construction delay.

I work with a lot of new entrepreneurs, because I love their passion and enthusiasm! I also want to see them succeed. They generally have a great idea about their products and/or services, but they don’t always know how to put the building blocks in place to get their business off to the best start.

Last week I was reminded of a simple and basic rule of selling: follow-up on your leads! It sounds simple, but all too often Marketing generates leads with email campaigns, events, tradeshows, advertising, etc., and Sales doesn’t follow-up. They often make excuses:

I don’t have time.