Email Marketing Is Not Dead

Digital marketing will continue to grow and evolve, but one staple will always be around: email marketing. While it may seem like social media is taking over the digital marketing world, email marketing is the foundation for maintaining and strengthening connections with your clients.

Here are the top reasons email marketing is still vital to your marketing strategy.

1. Direct Communication with Customers

While social media casts a large net around individuals, email marketing takes a different approach. Directly emailing someone to their inbox dramatically increases your chances of having your content viewed. Let's use ourselves as a case study—most of the time, we scroll through social platforms, barely giving half a second to view content. Yet, when going through our emails, more time and consideration are taken when viewing content.

2. Customized Messaging

One of the first things you learn in marketing is that you shouldn't market to everyone the same way. For example, you're going to communicate with clients differently than prospects. However, social media completely ignores that rule. While you can have different messages, you can't fully control who sees them. A client of 10 years may view a promo for new customers. Clients may view ads for products they aren't interested in. The funnel offers a one-size-fits-all approach, allowing people to view content that doesn't directly target them. Nonetheless, email marketing doesn't have that issue. Segmenting your marketing lists into different audiences will enable you to completely customize your messaging, making your communications more relevant to your audience and more likely that they'll engage.

3. Cross Promotion Capabilities

If you take anything from this blog, let it be this: email marketing supports all other forms of digital marketing! That's right, folks, email isn't fighting anyone for the top spot; it's supporting all your efforts. Write a new blog post? Send an email showcasing it. Revamp your social platforms? Send an email highlighting your updates. Launch a new website? Send an email inviting your audience to check it out. Everything you do across your strategy should be supported by email marketing. It's that second touch, that additional reminder, that exact link to your content that your audience can use to engage with your company. Don't count email marketing out; use it as your central support system.

Email marketing is a fundamental asset in any marketing strategy. Used correctly, it can be your most significant advantage. Unsure where to incorporate email into your strategic planning? Don't worry; TopLine Results is there to help! With over 20 years of marketing experience, we can help you navigate the email marketing world in a way that best supports your goals. For more information, contact our marketing team at TopLine Results by emailing marketingsupport@toplineresults.com or call us at 800-880-1960.