TopLine Results supports multiple digital marketing tools from Mail Chimp to Pardot. As partners and consultants, we have helped hundreds of businesses implement different digital marketing solutions and transition between platforms over the years. Due to our experience, we are often asked to compare products.
Most digital marketing solutions have similar feature sets but include distinct differentiators. Two leading digital marketing tools that we implement are Zoho Campaigns and Constant Contact. Many companies compare these tools because of their similar price points.
Below is a chart of comparison followed by summary overviews of both products:
Feature | Constant Contact | Zoho Campaigns |
---|---|---|
Pricing (6,000 Contacts) per Month | $90 (estimate) | $90 (estimate) |
Email marketing | X | X |
Email subscriber form | X | X |
Email reporting | X | X |
A/B Email testing | X | X |
Simple marketing automation | X | X |
Advanced marketing automation | X | |
Autoresponders | X | X |
Social media integration for posting | X | X |
Social media management/posting | X | |
Event management | X | |
Shopify integration | X | X |
Subscription forms | X | X |
Website integration | Add-on | |
Web form integration | Add-on | |
Landing pages | Add-on | |
Surveys | X | Integration with SurveyMonkey |
Lead scoring | X |
Zoho Campaigns Overview
Zoho Campaigns is a newcomer to the digital marketing space when compared to Constant Contact. What makes Zoho Campaigns stand out is its comprehensive breadth of features – everything from social media management to campaign management. Zoho Campaigns also includes 15+ campaign automation templates (workflows) that can be quickly edited, making it one of the easiest tools for novices just getting started.
Email deliverability is usually the main concern when implementing Zoho Campaigns. The product has made recent strides to address this potential deficiency with the ability to send email via batches, spam checking approval on email templates, and stricter email opt-in procedures.
Email deliverability is usually the main concern when implementing Zoho Campaigns. The product has made recent strides to address this potential deficiency with the ability to send email via batches, spam checking approval on email templates, and stricter email opt-in procedures.
Constant Contact Overview
Constant Contact has been one of the biggest email marketing players in the market for years. It is known for an easy-to-use email template editor and high deliverability rates. Constant Contact has cornered the market on email marketing for small businesses, and its most notable competitor has been Mail Chimp. Constant Contact differentiates itself with a full event management platform built directly in the product, instead of offering integration with other event management tools. You can build a registration page, manage attendees, and send event follow-up emails directly from Constant Contact.
Campaign automation is limited with Constant Contact. Simple autoresponder emails or email drip campaigns can be set-up with Constant Contact, but you are limited on the triggers and actions that you can take on a campaign. Usually, this is the sticking point when a customer decides they have outgrown Constant Contact.
Want to compare other digital marketing tools? Contact us to set-up a free comparison call to view the benefits of multiple digital marketing tools. We can help you think through your requirements to select the best option for your evolving needs.
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