Missed INBOUND? Here are some of the newest HubSpot updates

HubSpot’s annual marketing and sales conference, INBOUND 2025, was held in San Francisco just after Labor Day. In case you missed it, here are highlights of some of the new features.

Smart CRM

Within the Smart CRM space, several new tools were announced.

• • Flexible CRM Views

    The new flexible CRM views let teams visualize customer data in multiple formats without having to become a reports expert. Meaningful insights are now more readily available than ever. Here’s a short five-minute video that provides an overview: https://hub.wistia.com/medias/539cwnnky4

  • Self-generating CRM Data

    This capability automatically enriches existing and new contact and company records with HubSpot’s priority data, AI-driven smart properties, and contact email conversations. This minimizes time required for manual research and data entry. Data enrichment is now included in Core Seats for Starter Hubs and higher. A nine-minute video overview is here: https://hub.wistia.com/medias/iq46shjn1k

  • Smart Insights
    

    This tool proactivity analyzes CRM data and identifies what is important, what has changed, and what to do next. It surfaces important changes, risks, and opportunities with recommended actions. A new Column Insights feature helps you analyze data within a single column of an index view. Smart Digest will analyze all the data in an index view and provide a summary with insights, best practice charts and metrics and summary take-aways. A nine-minute video summary is here: https://hub.wistia.com/medias/zsp66wkule

    Here is a sample of the insights provided on a company record when Smart Insights is employed.

HubSpot Sales Hub

Two new features were announced specifically for HubSpot Sales Hub.

• • Prospecting Agent

    This is a proactive AI agent that continuously monitors prospects for buying signals and provides full sales cycle support. It is AI-powered lead research and personalized outreach that builds your pipeline faster using unified customer data. A short five-minute video can be found here: https://hub.wistia.com/medias/9tk6lwif0x This offers a huge boost to sellers’ productivity!

  • Sales Meetings
    

    Enhanced sales meetings features automatically capture conversation insights, generate follow-up tasks, and extract key customer requirements. AI analyzes meeting content to identify buying signals, pain points, and next steps, delivering actionable intelligence directly in customers’ sales workspace. Check out the knowledge base article.

 

HubSpot Marketing Hub

Three new marketing tools were announced at INBOUND 2025. They include:

• • Segments + Personalization

    List have evolved to “Segments” with a dedicated Segment app featuring AI-powered audience discovery and intuitive filtering, plus new personalization features for creating tailored website experiences. Here is a ten-minute video that provides an overview of this new feature: https://hub.wistia.com/medias/9tk6lwif0x

  • Marketing Studio

    Marketing Studio provides an AI-powered collaborative canvas for marketing teams to plan, create, and launch multi-channel campaigns without leaving HubSpot – eliminating scattered tools and manual workflows. The seven-minute overview video is here: https://hub.wistia.com/medias/as5wnaoc0r

    

  • AI-Powered Email

    This is an intelligent email engine that cuts creation time by 25% using CRM data to create, personalize, and optimize campaigns – complete with AI-generated ready-to-send emails, unique recipient content, and performance insights. A seven-minute video overview is available here: https://hub.wistia.com/medias/9fhbqiuenk

 

In addition to these new tools, HubSpot also announced new features for Breeze, Data Hub (formerly Operations Hub), and Commerce Hub.

Access to these features may vary by which Hub version you have and whether the tool is still in public BETA. Some features may also require the use of credits. We are happy to work with you to understand pricing and packaging for your specific case.

If you want to explore any of these new HubSpot capabilities or just want to know more about HubSpot in general, please reach out to TopLine Results, so our expert consultants can assist. Contact us here or by phone: 1-800-880-1960. We are ready to help!