Software Platforms: Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Insights, WordPress, Google Analytics
The Challenge
A Wisconsin-based filtration manufacturer faced several marketing and technology hurdles. They needed:
- A dedicated tool for email marketing and campaign tracking.
- Tactical marketing support for tradeshows and product launches.
- CRM and digital mark eting tools for tracking leads and nurturing prospects.
- Updated website tracking to capture and convert leads effectively.
The Solution
TopLine Results partnered with the company to transform its marketing technology and operations. Key milestones included:
Initial Email Marketing and Lead Nurturing
When they first began working with TopLine Results, they were searching for a reliable email marketing solution. Constant Contact was introduced to manage initial campaigns, particularly for tradeshows. This simple platform was effective at nurturing prospects and laying the groundwork for more complex marketing work.
Transition to Click for Web Form Integration and Automation
As their marketing needs grew, TopLine Results implemented Click to streamline automated workflows and web form integration. This upgrade significantly improved lead capture and conversion, resulting in hundreds of form submissions.
Adoption of Microsoft Customer Insights
To align their systems with Microsoft’s ecosystem, the company adopted Microsoft Dynamics 365 Customer Insights. TopLine Results guided the transition, providing training and support to ensure successful implementation, allowing for deeper customer insights and improved marketing automation.
Website Redesign and Launch
TopLine Results collaborated with the company’s marketing team to oversee a website redesign, assisting in selecting a WordPress agency and managing the transition. The updated site now serves as a powerful lead generation and customer engagement tool.
The Results
Through this long-term partnership, the company has:
- Enhanced their digital presence with a fully integrated website.
- Transformed marketing operations from no tools to advanced CRM and automation
systems for more efficient lead nurturing and conversions - Higher revenue through increased website conversion points for significant
increases in lead generation through web forms - Developed internal marketing expertise for more effective customer engagement for
hands-on training in Microsoft Customer Insights. - Boosted digital-driven sales with a fully integrated website that streamlined
customer interactions and improved lead-to-sale conversions.