Video Tips for Social Media

Video is taking over social media!  Or better yet, it’s probably more accurate to say it already has! While videos have always been part of marketing, the type of video that is currently making waves in the marketing world is different than it’s been in the past.  Ready to incorporate videos into your marketing plan but not sure how?  Here are some helpful tips to start your transition into videos on social media.

1. Focus on your unique selling point.
   One of the key factors of marketing has always been to highlight what makes you different from everyone else. This key concept isn’t lost in video marketing.  While it’s fun to incorporate music and visuals, your core message still needs to be front and center.  Make sure to tell/show your audience what makes you unique!
2. Get straight to the point.
   Gone are the days of 3,5,10-minute videos. We live in a fast-paced world and the social media world is even faster.  If viewers aren’t sure what your video is about, they’ll move on, and they won’t return.  Make sure your audience knows what your videos are about from the beginning.
3. Personable is key.
   Be outgoing, friendly, and speak to your audience like you would a friend. Technical language and stiff dialogue isn’t going to make your audience feel connected to your brand and that’s exactly what you want from your social media marketing.  Being able to connect with your community is what made social media platforms such a success.  Don’t forget to include that tone and voice in your videos as well.
4. Stay on trend.
   Watch the trends and see which ones you can apply to your business. While all of them won’t always translate easily to your objective, incorporate ones that can use creatively and innovatively!  Songs, formats, visuals, concepts – see what’s resonating with people and apply it to your videos.  There’s a reason things trend because that’s what people are currently wanting to see.  Follow their lead and make it your own.
5. Have fun with it!
   Social media videos are meant to be fun! Even when making informative content, remember to not take yourself seriously and let your personality shine through.  It’s about connecting person to person and remembering that not everything in life needs to be so serious.  People look to social media for entertainment and information, so educate your audience and have fun with it at the same time.

Social media is becoming more and more prominent in the marketing world.  It’s no longer an option, it’s a necessity.  Videos are just one avenue for a clear, effective social media plan that can help increase your digital presence.  TopLine Results can help you plan a social media strategy to help connect with your audience and build your digital community.  To learn more, call 1-800- 880-1960 or email info@toplineresults.com