img-profile-jennifer

Jennifer Scheidegger

Dir. of Digital Marketing Development


As Director of Digital Marketing Development, Jennifer is deeply skilled in the implementation and technical configuration of marketing automation platforms and CRM systems.

Jennifer has implemented and supported CRM and Marketing platforms, including Dyanmics365, Salesforce, Zoho, Zoho Campaigns and Zoho Marketing Automation, HubSpot, Click (formerly ClickDimensions), Dynamics Customer Insights Journeys and Dynamics Customer Insights Data, Constant Contact, and Mailchimp. Holding extensive experience in numerous platforms, Jennifer is flexible in identifying what tools will best suit a client’s needs and works with clients in a collaborative manner to develop solutions that are reliable and user-friendly.

With over 8 years at TopLine Results, Jennifer profoundly understands the challenges that marketing teams face in tracking, reporting, and integrating marketing data and processes into an organization. Jennifer is exceptionally skilled in designing data integrations and shared reporting between sales and marketing databases to help organizations achieve growth and alignment.

Jennifer’s innovative problem-solving, strategic thinking, and mentorship to other team members have played a pivotal role in the growth of TopLine’s digital marketing services.

Jennifer’s certifications include Salesforce Certified Administrator, Salesforce Certified Sales Cloud Consultant, Salesforce Certified Experience Cloud Consultant, Salesforce Certified Marketing Cloud Engagement Consultant, HubSpot Marketing Hub Implementation, HubSpot Marketing Software, ClickDimensions Marketing Implementation, and Google Analytics.

img-jennifer

Jennifer holds a Bachelor of Art in Art History and Criticism from the University of Wisconsin-Milwaukee and an Associate's Degree in Web and Software Development from Waukesha County Technical College. Jennifer enjoys spending time with her family and her cats, hiking, attending concerts, and reading.