CAN-SPAM, GDPR, OPT-INS . . . WHAT DOES IT MEAN FOR MY BUSINESS?



Now more than ever, customers and prospects are questioning what data you have about them and how you are using their data. Do you have a good plan to let your customers and prospects know how and why you use their data? Jackie Brajner, Chief Marketing Officer, and Doreen Bridges, Vice President, discuss CAN-SPAM, GDPR, Opt-In procedures and messaging to communicate your processes to your customers and prospects.

Learn about the differences between CAN-SPAM and GDPR, get tips for creating an opt-in procedure, and creating messages to communicate your data privacy policies and procedures to customers and prospects!