CORPORATE MARKETING SPECIALIST

SUMMARY:

The Corporate Marketing Specialist is responsible for executing and maintaining TopLine Results’
internal marketing initiatives to strengthen brand presence, drive qualified leads, and support sales
growth. This role blends creativity with technical marketing expertise to design, implement, and
optimize campaigns that communicate TopLine’s value to clients, partners, and prospects.
Working across digital and traditional channels, this position oversees brand content, website
management, and demand-generation programs that support both TopLine’s corporate marketing
efforts and the promotion of our integration product, SymphonySync. The role also provides limited
support for client marketing projects when needed, in collaboration with the digital marketing
consulting team.

Primary Responsibilities:

Lead Generation & Sales Enablement

• Develop and execute lead generation strategies to attract, nurture, and convert prospects
through digital channels.
• Manage marketing automation workflows, email campaigns, and landing pages that support
lead capture and sales follow-up.
• Track, analyze, and report on campaign performance to identify opportunities for optimization
and ROI improvement.
• Collaborate with sales leadership to ensure marketing initiatives effectively support pipeline
growth and revenue goals.

Marketing Content & Brand Management

• Create and maintain marketing materials, including brochures, business cards, slide decks, and
digital collateral.
• Ensure all content and campaigns align with TopLine’s brand standards and corporate
messaging.
• Collaborate with internal teams to develop and publish customer success stories and case
studies.
• Support sales efforts through targeted campaigns, collateral development, and marketing
analytics reporting.
Digital Marketing & Web Management
• Manage and update the company website, including content, design enhancements, and
performance optimization.
• Design and implement digital advertising campaigns across search, display, and social platforms
to drive engagement and conversions.
• Monitor and manage website engagement tools and SEO performance to support inbound lead
generation.
• Oversee social media strategy and post regular updates to maintain consistent online
engagement.

Campaigns, Events & Communication

• Develop and distribute monthly customer newsletters and quarterly partner newsletters.
• Produce and edit marketing videos to support brand awareness and educational initiatives.
• Plan and support events, webinars, and tradeshows, including logistics, materials, and postevent follow-up.
• Coordinate advertising and sponsorships with business alliances, chambers, and professional
associations.
• Support NPS survey administration, pricing communication updates, and other internal
communication initiatives.

Education & Experience:

• 2–5 years of professional experience in digital marketing, demand generation, or marketing
communications.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field; or
equivalent combination of education and experience.
• Proven experience designing and executing lead generation or marketing automation campaigns
that directly support sales growth.
• Proficiency with marketing and design tools, including website CMS platforms, email marketing
software, CRM systems, and design tools such as Adobe Creative Suite or Canva.

Competencies:

• Strong strategic and technical marketing skills with a focus on lead generation and sales
enablement.
• Proficient in marketing automation, CRM integration, and campaign performance analysis.
• Strong graphic design and writing skills for digital and print media.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Analytical mindset with a data-driven approach to continuous improvement.
• Creative problem solver who thrives in a collaborative, fast-paced environment.
• Fulfills commitments to teammates and maintains open communication to ensure smooth team
operations.
• Communicates ideas clearly and professionally in both written and verbal formats.

How to Apply:

To apply, email your cover letter and resume to dangitto@toplineresults.com