Want more people to open your emails?

Want more people to open your emails? A digital marketers’ personal take on subject lines.

In 2019, it is estimated that over 293 billion emails were sent worldwide.*

By 2021, that number is projected to be over 319 billion.*

Even accounting for the estimate that just over half of those emails are likely spam, ** this leaves around 144 billion emails to be sent in 2021, which is still an astonishing number.

Pardot: The Admin Monthly Tune-Up List

Here at TopLine, we are all advocates of a philosophy known as the “slight edge”. The philosophy is outlined in the book The Slight Edge by Jeff Olson, and it purports that success is the result of consistency in our simple daily choices. One of Olson’s key insights is it’s the small, easy-to-skip tasks that are our greatest barriers in realizing the full potential of our possible successes.

Salesforce Spring ’19 Release: Two Short but Sweet Highlights

As a Salesforce partner, this is one of the times of the year I most look forward to! While some may have visions of sugar plums dancing in their heads, I have visions of Salesforce Release Notes dancing on my screen! The beginning of December, while also the lead-up to the holiday season, is also the time of year when Salesforce usually releases the details about the many new features and updates, which will be incorporated into the Spring release.

Salesforce Midwest Dreamin’: The place to be in July!

One reason I love being a Salesforce consultant is the robust and inspiring community of Salesforce “Trailblazers” which surrounds the Salesforce ecosystem.

As defined by Salesforce, Trailblazers are pioneers and innovators who inspire others, drive change in their careers and companies, and transform the experiences of their customers through their dedication to innovation.