Past Events

Marketing combines creativity and technical skills. Using best email practices and a little ingenuity, we'll show you how to build an effective email sure to generate opens and clicks in a marketing solution that is both user-friendly and affordable.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP

Help your business adapt to the "new normal" and get results! Learn our proven strategies for developing and retaining customers. Topics presented via a live demo in Zoho CRM, but can be applied to any CRM database. Emphasis on forecasting and performance measurement.

Presenter:
Fred Varin, President

Now is the time to lean on digital and email marketing for lead generation, especially if events and tradeshows are a part of your normal lead generation strategy. Learn best practices that can be applied to any email or digital marketing tool you currently use.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP

This presentation is designed to help you build Key Performance Indicators (KPIs) to help your business thrive during a recession. Learn how to create data visualization tools with Microsoft PowerBI to drive action. Get a list of reports and dashboards you should consider monitoring.

Presenters:

Fred Varin, President and Cyrus Schackel

Learn how you can leverage marketing metrics from email campaigns, social media and your website to increase leads and drive sales results. Gain insight into what metrics actually matter and how you can use marketing data to create marketing lists and lead sources.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP

Learn about the tools we use to clean-up data in databases, validate old email lists and search out bad data in your database.

Featured Tools: Microsoft Excel, Microsoft Dynamics 365, Email Validation Service & Address Validation Service.

Presenter:

Dan Boehm, CIO

Join us for this business- focused conversation about the ever-changing world of social media. How has social media changed during the past 5 years, and what social media platform should you consider for your business in 2020 and 2021? Additionally, learn about tools you can use to help you manage your social media content calendar and posting.

Presenters:

Jackie Brajner, CMO and Doreen Bridges, VP