I meet with clients daily to discuss their marketing campaigns and activities. Time and the lack of time is always brought up as a barrier to completing their marketing campaigns and goals. At TopLine Results we work with clients on marketing solutions to save time. Below are a few tips and solutions that have worked for our clients in the past.
Integrating your various marketing tools and software allows you to streamline your processes and share data between systems. We use your CRM database as the central source and snap in your marketing tools like Constant Contact, Eventbrite and GoToWebinar. This allows you to streamline event follow-ups, list management and updating of contact records.
The more tasks we can automate the more time marketing professionals can spend on strategy and brand awareness. You can automate emails, data entry, social posts and more. Reviewing repetitive tasks and seeing where a software solution can save you time is the first step in freeing up your schedule. A tool our team and customers love is Hootsuite. You can manage multiple social media pages from one dashboard and schedule your posts to automatically be posted to multiple pages. This saves hours of logging into Facebook, LinkedIn, Instagram, and Twitter just to post similar content.
Don’t waste your time on campaigns that are not generating revenue. By tying your marketing campaigns back to opportunities, you can get a clear picture on which marketing activities are making you money and which marketing activities should be cancelled.
Contact us to review how we can help you save time and create marketing campaigns that get you results.
About the Author
Jackie Brajner is our lead consultant for marketing integration with CRM. With more than eight years of CRM experience, Jackie specializes in email marketing integration, campaign tracking and lead management. Jackie also coordinates TopLine Results corporate marketing and inside sales efforts.
Jackie's certifications include: Silver Certified Microsoft partner, Microsoft Certified Professional, Registered Salesforce partner, ClickDimensions Certified Professional, Pardot partner and Constant Contact partner.